Instagram DM suite · Official API
Turn every comment
into a customer.
The all-in-one Instagram DM suite — auto-DM every commenter, reply with menu carousels, share gated files, and manage every lead on Instagram's official API.
Free 200 DMs/mo · No credit card · No password
Live · comment → DM
What do we do?
Conversations that
build momentum
Conversational automation built for Instagram creators, coaches, and brands. Agents that hold a real conversation in the DMs, plug into your account through the official API, and show their work.
The suite
One suite, everything for your Instagram DMs
Stop stitching together separate tools. Xreply handles the whole journey — from comment to DM to lead to file — on Instagram's official API.
Auto-DM commenters
Send a personalized DM to every matching comment within seconds — keywords, public replies, and {username}/{comment} templates.
Learn moreFollow-gating & targeting
DM followers only, or aim at specific posts. Decide exactly who gets your message on every rule.
Learn moreInbound DM menus
Reply to inbound DMs with a carousel menu — links, files, calendars, and booking buttons. Non-followers get it automatically.
Learn moreGated file sharing
Deliver PDFs and images through a branded viewer. Collect name, email, and WhatsApp before the file unlocks.
Learn moreInstagram CRM
Every commenter, DM, and file visitor lands in a CRM — tag leads, add notes, track status, and export to CSV.
Learn moreMulti-account
Connect up to 5 Instagram accounts and run separate rules, menus, and automations for each.
Learn moreInsights & funnel analytics
Track comments → DMs → delivered → leads per rule, per post, and per account — with funnel breakdowns.
Learn moreDM credits & top-ups
Run out of monthly DMs? Buy a one-time top-up in the dashboard and keep your automations running.
Learn moreSetup
How it works
Set up in minutes. Turn every comment into a conversation — automatically.
Connect your Instagram
Link your Business or Creator account with Instagram Login. Official OAuth — no password, no browser bots.
Create a rule
Pick trigger keywords like "price" or "link", then write the DM template you want sent to matching commenters.
Go live & collect leads
We send the DM within seconds of each matching comment — 24/7, even while you sleep. Every reply is captured as a lead in your CRM.
No credit card required
Wall of love
Creators reply faster with Xreply
Real patterns from creators, coaches, and agents using comment-to-DM on the official API.
“I used to lose 70% of comment requests because I was filming or coaching. Now my DM goes out within 10 seconds of the comment and my link clicks tripled in a week.”
Sarah M. · Fitness Creator
12K followers · Home workout programs
3× link clicks in week one
“Booking links used to live in my bio and 90% of commenters never found them. With Xreply the link lands in their DM the moment they ask. Discovery calls doubled.”
Priya R. · Business Coach
8K followers · Female founder consulting
2× discovery calls booked
“Listing Reels get flooded with 'price?' and 'send link' comments. Now every one of those gets the listing details in their DM within seconds. Open-house RSVPs jumped 40%.”
Arjun K. · Real Estate Agent
6K followers · Mumbai luxury rentals
40% more open-house RSVPs
“I run 4 Reels a week and used to spend 2 hours a day replying. Xreply does the first reply automatically so I only handle actual questions. Massive time saver.”
Maya T. · Food Creator
25K followers · Quick weeknight recipes
Saved 10+ hours/week
“The keyword rules are perfect. 'Book', 'price', 'call' all trigger a calendar DM automatically. The system pays for itself from the first two discovery calls.”
Neha S. · Life Coach
15K followers · Mindset coaching
Pays for itself in 2 calls
“I was nervous about automation getting my account restricted. Xreply uses the official API so I've had zero issues in 6 months. DMs land and my account is healthy.”
Rohan P. · Travel Creator
40K followers · Budget backpacking
Zero restrictions in 6 months
Illustrative personas based on typical user patterns, not verified reviews of specific individuals.
Built for how you use Instagram
Every comment is a lead. Xreply turns new comments on your Reels and Posts into private conversations — automatically, through Instagram's official API.
Feature Breakdown
Auto-Reply to Instagram Reel Comments
Reply to Instagram reel comments automatically with a DM sent straight to the user's inbox. Add trigger keywords, gate by follower status, or respond to all comments.
Auto-Reply to Instagram Post Comments
Reply to Instagram post comments automatically with a DM sent straight to the user's inbox. Target specific posts or run across your whole account.
Auto-Reply to Ad Comments
Auto-reply to post comments on your ads with a DM sent directly to the user's inbox — pair it with a public reply and a gated file to capture leads from ad spend.
Frequently Asked Questions
The all-in-one Instagram DM suite
Auto-DM commenters, reply with menus, share gated files, and manage every lead — free to start.
Create Free Account