Know Exactly How Your Instagram DMs Convert
Track the full funnel — comments → DMs → delivered → leads — with DM performance, top automations, and lead status breakdowns across every account. Included on every plan.
No credit card required · 200 free DMs
Why funnel analytics change your Instagram results
You can't improve what you can't measure. Funnel analytics show you which content, keywords, and templates actually produce delivered DMs and new leads — so you scale winners and cut losers.
Your whole funnel at a glance
Comments → DMs → delivered → leads in one view. Spot exactly where engagement is converting — or where it's leaking.
Trusted delivery numbers
See DMs sent vs delivered vs failed. Delivery rate is the number that tells you your account and automations are healthy.
Top automations, ranked
Which rules send the most DMs? The Automation breakdown shows your winners so you can double down on what works.
Lead pipeline visibility
Leads by status — new, interested, qualified, customer, lost — keeps your CRM pipeline honest.
Per-account and per-post
Attribution runs down to the account and post level, so you can see which content drives real DMs and leads.
7-day and 30-day views
Watch trends short-term and month-over-month without digging through export files.
How it works
Set up in minutes. Turn every comment into a conversation — automatically.
Connect your Instagram
Link your Business or Creator account with Instagram Login. Official OAuth — no password, no browser bots.
Create a rule
Pick trigger keywords like "price", "link" or "book", then write the DM template you want sent to matching commenters.
Go live & collect leads
We send the DM within seconds of each matching comment — 24/7, even while you sleep. Watch the replies roll in.
No credit card required
The simplest way to auto-DM commenters
Every comment is a lead. Xreply turns new comments on your Reels and Posts into private conversations — automatically, through Instagram's official API.
How Xreply keeps your account safe
Automation should never put your account at risk. Xreply is built on Meta's official platform so your account stays in good standing.
Official API only
No passwords, no browser bots, no scraping. You connect with Instagram Login (OAuth) and every DM goes through Meta's official Graph API.
Built-in rate limits
DMs are automatically paced to respect Instagram's limits — so your automations run smoothly without tripping anti-spam signals.
Compliant DM templates
Short, personal, 2–3 line templates convert best and stay within platform rules. You control exactly what gets sent, on your schedule.
Frequently Asked Questions
What does Xreply Insights show?
Insights shows your full DM funnel — comments received, DMs sent, DMs delivered, and new leads — plus breakdowns for DM performance, leads by status, and your top automations by DMs sent.
What is the comments → DMs → delivered → leads funnel?
It's the journey from engagement to lead: how many comments came in, how many triggered a DM, how many of those DMs were delivered, and how many people became leads. It shows where your automation leaks.
Can I see per-rule performance?
Yes. The Automation breakdown lists your rules by DMs sent, so you can see which keyword rules and templates are driving the most volume.
What time ranges are available?
Insights offers 7-day and 30-day views for the key stat cards and breakdowns.
Is analytics included on the free plan?
Yes. Insights and the dashboard analytics are included on every plan, including the free tier.
Can I see leads by status?
Yes. The Leads breakdown shows how many leads are new, interested, qualified, customer, or lost — so you always know how your pipeline is moving.
Measure what you automate
Get started with your free account today
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