Turn Instagram Engagement into a Lead Pipeline
Every commenter, DM, and file visitor is captured in Xreply's built-in Instagram CRM automatically. Tag them, track them, DM them, and export them — without ever leaving the dashboard.
No credit card required · 200 free DMs
Why an Instagram-native CRM wins
The moment someone comments is the moment they're interested. An Instagram-native CRM captures that interest while it's hot — with source, timeline, and one-click DM reply built in.
Automatic lead capture
Every comment, DM, and file visit becomes a lead automatically — with its source, account, and timestamp. No manual entry, no missed follow-ups.
Statuses that match your pipeline
Move leads through new, interested, qualified, customer, and lost — and filter the list by status, source, or account.
Tags for any segment
Tag leads any way you like — "price inquiry", "collab", "warm", "listing". Filter and export by tag in one click.
Notes & activity timeline
Attach notes to any lead and see the full history: comments, DMs sent and received, file opens, and downloads.
Reply by DM from the CRM
Send a direct DM to any lead from their connected Instagram account — with the conversation history right beside the lead.
CSV export anytime
Export your entire lead list to CSV for your email tool, CRM, or spreadsheet. Your data is always yours.
How it works
Set up in minutes. Turn every comment into a conversation — automatically.
Connect your Instagram
Link your Business or Creator account with Instagram Login. Official OAuth — no password, no browser bots.
Create a rule
Pick trigger keywords like "price", "link" or "book", then write the DM template you want sent to matching commenters.
Go live & collect leads
We send the DM within seconds of each matching comment — 24/7, even while you sleep. Watch the replies roll in.
No credit card required
The simplest way to auto-DM commenters
Every comment is a lead. Xreply turns new comments on your Reels and Posts into private conversations — automatically, through Instagram's official API.
How Xreply keeps your account safe
Automation should never put your account at risk. Xreply is built on Meta's official platform so your account stays in good standing.
Official API only
No passwords, no browser bots, no scraping. You connect with Instagram Login (OAuth) and every DM goes through Meta's official Graph API.
Built-in rate limits
DMs are automatically paced to respect Instagram's limits — so your automations run smoothly without tripping anti-spam signals.
Compliant DM templates
Short, personal, 2–3 line templates convert best and stay within platform rules. You control exactly what gets sent, on your schedule.
Frequently Asked Questions
What is an Instagram CRM?
An Instagram CRM captures everyone who engages with your account — commenters, inbound DMs, and gated-file visitors — into one searchable list. Xreply's CRM adds lead statuses, tags, notes, a timeline, and CSV export on top of automatic capture.
How does Xreply capture leads automatically?
When someone comments on your Reels or Posts, DMs your account, or opens a gated file, Xreply creates a lead automatically. No manual entry — every interaction lands in the CRM with its source and timestamp.
Can I send a DM to a lead from the CRM?
Yes. Each lead has a message card that sends a direct DM from the connected Instagram account it came from, with inbound and outbound message history shown in the conversation.
Can I export my Instagram leads?
Yes. The leads tab has a one-click CSV export so you can move your list into your email tool, spreadsheet, or pipeline whenever you need.
Is a CRM included in every plan?
Yes. Lead capture and the CRM are included on every plan, including the free tier. Higher plans add more Instagram accounts and DM volume.
How is an Instagram CRM different from a general CRM?
A general CRM needs manual entry or a Zapier glue job. An Instagram CRM captures leads from Instagram natively — with source, activity timeline, and the ability to respond by DM without leaving the dashboard.
Your Instagram followers, organized
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