Instagram DM Automation for Real Estate — Auto-DM Listing Leads
Automatically DM every commenter on your listings with the property link and open-house invite. Capture buyer interest in seconds, around the clock.
No credit card required · 200 free DMs
Why real estate agents use Xreply
Buyer interest is time-sensitive. Xreply replies in seconds with your listing details, so every comment becomes a lead instead of a missed deal.
Capture buyer interest instantly
Every comment on a listing is a warm lead. Auto-DM the property link or virtual tour within seconds of the comment.
Fill open houses faster
Promote your next open house in the DM template, so every interested commenter sees the date, time, and RSVP link.
Reply 24/7, even after hours
Buyers browse at night. Your automation sends the listing details while you're asleep — you never miss a lead.
Send details without DMs back and forth
Answer "price?" and "is this available?" instantly with the full details, instead of a slow back-and-forth chat.
Qualify with keyword triggers
Trigger only on words like "price", "available", or "open house" so you DM serious inquiries, not every account.
Safe, official automation
Instagram Login (OAuth), official API only, built-in rate limits — your business account stays in good standing.
How it works
Set up in minutes. Turn every comment into a conversation — automatically.
Connect your Instagram
Link your Business or Creator account with Instagram Login. Official OAuth — no password, no browser bots.
Create a rule
Pick trigger keywords like "price", "link" or "book", then write the DM template you want sent to matching commenters.
Go live & collect leads
We send the DM within seconds of each matching comment — 24/7, even while you sleep. Watch the replies roll in.
No credit card required
The simplest way to auto-DM commenters
Every comment is a lead. Xreply turns new comments on your Reels and Posts into private conversations — automatically, through Instagram's official API.
How Xreply keeps your account safe
Automation should never put your account at risk. Xreply is built on Meta's official platform so your account stays in good standing.
Official API only
No passwords, no browser bots, no scraping. You connect with Instagram Login (OAuth) and every DM goes through Meta's official Graph API.
Built-in rate limits
DMs are automatically paced to respect Instagram's limits — so your automations run smoothly without tripping anti-spam signals.
Compliant DM templates
Short, personal, 2–3 line templates convert best and stay within platform rules. You control exactly what gets sent, on your schedule.
Frequently Asked Questions
How can real estate agents use Instagram DM automation?
Agents set a trigger keyword like "listing", "price", or "open house", and Xreply automatically sends a DM to matching commenters with the listing link or open-house invite — capturing buyer interest instantly.
Can I send listing links through automated DMs?
Yes. Send your property link, virtual tour, or open-house details in the DM template. Commenters on your listings are already interested, so it's a high-converting way to share details.
Is DM automation safe for my real estate business?
Xreply uses Instagram's official Graph API with Instagram Login and respects Meta's rate limits. No password, no browser bots — your business account stays compliant and safe.
How do I capture buyer leads from Instagram comments?
Use keyword triggers (e.g. "price" or "available") to only DM high-intent commenters with a clear next step — your listing link, contact info, or open-house registration.
Can I automate DMs for both buyer and seller leads?
Yes. Create separate rules for different content — a listing post can trigger buyer DMs with the property link, while a "sold" post can trigger seller DMs inviting them to a valuation call.
Will this replace my CRM for lead capture?
No — Xreply captures the first conversation so you never miss a warm lead, and it pairs perfectly with your existing CRM. Take the lead from DM to your pipeline and follow up at your own pace. See our listing guide for a full lead-capture workflow.
Can I share listing documents automatically?
Yes. Upload a PDF or brochure and gate it to collect buyer details before it unlocks — every open becomes a lead in your CRM. See gated file sharing.
Agents, stop losing leads to slow replies
Get started with your free account today
Create Free Account