The Instagram Automation Tool Built on Meta's Official API
Connect your Business or Creator account in seconds. Pick trigger keywords. Xreply sends a personalized DM to every matching commenter — automatically, safely, at scale. Free 200 DMs/month.
No credit card required · 200 free DMs
What you can automate on Instagram with Xreply
Every comment on your Reels and Posts is a warm lead. Xreply turns those comments into private conversations — through Meta's official API, not browser bots.
Auto-DM every Reel commenter
Catch every comment on a viral Reel with a personalized DM sent in seconds. Convert short-lived attention into followers, subscribers, and customers while the post is hot.
Auto-DM every Post commenter
Set it once per post. Xreply watches for comments matching your keywords and replies with a DM automatically — perfect for evergreen content that drives leads for months.
Trigger keywords that filter for intent
Use exact-match, contains, or regex triggers to only DM people who asked for your link, your price, or your offer. Generic praise comments stay ignored — sales-ready comments get a DM.
Personalized templates at scale
Reference {username} and {comment} in your DM template so every message reads like a personal reply. Personalized DMs convert 3–5× better than generic broadcasts.
Analytics that show what works
Track DMs sent, delivered, replied-to, and link click-throughs. UTMs let you attribute downstream signups and sales to specific posts and rules.
Multi-account dashboard
Manage every Instagram account you operate from one dashboard. Useful for agencies, multi-brand creators, or anyone running multiple niches.
How it works
Set up in minutes. Turn every comment into a conversation — automatically.
Connect your Instagram
Link your Business or Creator account with Instagram Login. Official OAuth — no password, no browser bots.
Create a rule
Pick trigger keywords like "price", "link" or "book", then write the DM template you want sent to matching commenters.
Go live & collect leads
We send the DM within seconds of each matching comment — 24/7, even while you sleep. Watch the replies roll in.
No credit card required
The simplest way to auto-DM commenters
Every comment is a lead. Xreply turns new comments on your Reels and Posts into private conversations — automatically, through Instagram's official API.
How Xreply keeps your account safe
Automation should never put your account at risk. Xreply is built on Meta's official platform so your account stays in good standing.
Official API only
No passwords, no browser bots, no scraping. You connect with Instagram Login (OAuth) and every DM goes through Meta's official Graph API.
Built-in rate limits
DMs are automatically paced to respect Instagram's limits — so your automations run smoothly without tripping anti-spam signals.
Compliant DM templates
Short, personal, 2–3 line templates convert best and stay within platform rules. You control exactly what gets sent, on your schedule.
Frequently Asked Questions
What is an Instagram automation tool?
An Instagram automation tool is software that performs actions on your Instagram account automatically — sending DMs to commenters, replying to messages, scheduling posts, or generating reports. Legitimate tools use Meta's official Graph API and require no password sharing.
How does Xreply automate Instagram DMs?
You connect your Business or Creator account with Instagram Login (OAuth). Pick trigger keywords, write your DM template, and Xreply sends a personalized DM to matching commenters within seconds via Meta's official API. No browser bots, no scraping.
Is Instagram automation safe for my account?
Yes — when the tool uses Meta's official Graph API (which Xreply does). Tools that ask for your password or use browser automation are not safe and can get your account restricted. Look for OAuth login, official API mentions, and respected compliance pages.
What's the difference between comment-to-DM and bot DMs?
Comment-to-DM only messages people who already commented on your content (consented, warm audience). Bot DMs send unsolicited messages to strangers (cold outreach, restricted by Meta). Comment-to-DM is the only automation Meta officially endorses for scale.
How many DMs can I send per month?
Free tier: 200 DMs/month on 1 account. Paid plans range from ₹499/mo (10,000 DMs, 2 accounts) to ₹1,799/mo (100,000 DMs, 5 accounts). One-time top-ups of 1,000 DMs for ₹299 are available in your dashboard.
Do I need a Business or Creator account?
Yes. Meta's official Graph API for DMs only works on Instagram Business or Creator accounts. Personal accounts cannot connect to DM automation tools. Switching is free in Instagram settings.
Can I customize DM templates per rule?
Yes. Each automation rule has its own DM template with personalization tokens like {username} and {comment}. You can have unlimited rules on paid plans — one per post, one per keyword set, or one per audience segment.
Will Xreply work with personal accounts?
No — personal Instagram accounts are not in the Meta Graph API for DMs. Switch to a Business or Creator account in Instagram Settings → Account type and switch. It takes about 30 seconds and is free.
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