Comment-to-DM Automation That Turns Engagement into Leads
Every comment on your Instagram Reels and Posts is a warm lead. Xreply watches for matching comments and sends a personalized DM within seconds — through Meta's official API. Free 200 DMs/month.
No credit card required · 200 free DMs
Why comment-to-DM is the highest-converting Instagram automation
A comment is explicit interest. Sending a fast, personal DM with the link, calendar, or detail they asked for is the shortest path from engagement to conversion.
Catch every comment, automatically
Stop missing leads because you were offline. Xreply sends the DM within seconds — even at 2am on a Sunday. Every commenter gets a fast, personal reply.
Filter for intent with keywords
Choose exactly which comments trigger a DM. "price" and "link" go to your sales template; "love this" gets a public thank-you. You control the funnel.
Personalize every DM
Use {username} and {comment} tokens to reference what they actually said. A DM that says "Hey Sarah, saw you asked about pricing" converts far better than a generic broadcast.
Pair public replies with DMs
Xreply can post a public comment reply AND send a DM in the same rule. The public reply keeps your comment section healthy; the DM carries the actual asset.
Track conversions end-to-end
See how many comments turned into DMs, how many DMs got a reply, and how many clicks your link received. UTMs attribute signups back to specific posts.
Set it once per post
Each rule is bound to a specific post or runs across your whole account. Edit a template in 30 seconds. Pause a rule with one click. No code, no flows, no flow-builder maze.
How it works
Set up in minutes. Turn every comment into a conversation — automatically.
Connect your Instagram
Link your Business or Creator account with Instagram Login. Official OAuth — no password, no browser bots.
Create a rule
Pick trigger keywords like "price", "link" or "book", then write the DM template you want sent to matching commenters.
Go live & collect leads
We send the DM within seconds of each matching comment — 24/7, even while you sleep. Watch the replies roll in.
No credit card required
The simplest way to auto-DM commenters
Every comment is a lead. Xreply turns new comments on your Reels and Posts into private conversations — automatically, through Instagram's official API.
How Xreply keeps your account safe
Automation should never put your account at risk. Xreply is built on Meta's official platform so your account stays in good standing.
Official API only
No passwords, no browser bots, no scraping. You connect with Instagram Login (OAuth) and every DM goes through Meta's official Graph API.
Built-in rate limits
DMs are automatically paced to respect Instagram's limits — so your automations run smoothly without tripping anti-spam signals.
Compliant DM templates
Short, personal, 2–3 line templates convert best and stay within platform rules. You control exactly what gets sent, on your schedule.
Frequently Asked Questions
What is comment-to-DM automation?
Comment-to-DM automation is when a tool watches for new comments on your Instagram posts and automatically sends a private DM to anyone who matches your trigger criteria. It's the highest-converting form of Instagram automation because the commenter has already shown interest.
How does comment-to-DM work on Instagram?
Meta's official Graph API exposes a 'private reply' endpoint on every comment. Xreply listens for new comments on your posts, checks them against your trigger keywords, and uses that endpoint to send a DM to the commenter — within seconds of the comment.
What are the best trigger keywords for comment-to-DM?
High-intent keywords that signal the commenter wants something specific: 'price', 'link', 'details', 'how much', 'where', 'book', 'call', 'info', 'send'. Generic praise ('love this!') is low-intent — set those on a different rule or skip them.
Can I DM people who didn't comment?
No — and you shouldn't want to. Meta's official API only allows sending DMs to people who have interacted with your account (commented, messaged you, or replied to your story) within the last 24 hours. Cold DMs violate Meta's policies and risk your account.
Should I send a public reply and a DM together?
Yes. The public reply signals to other viewers that you're responsive, and it warms up the comment section. The DM carries the link, calendar, or detail the commenter actually wants. Xreply pairs both in a single rule.
Is comment-to-DM safe for my Instagram account?
Yes — when done via Meta's official API. Xreply paces DMs to respect Meta's rate limits, only DMs commenters (never cold outreach), and never asks for your password. This is the exact pattern Meta's platform policies endorse.
How fast does the DM go out?
Within seconds of the comment appearing. Speed matters: a DM that arrives in the first 60 seconds of a comment converts at 3–5× the rate of a DM that arrives 30 minutes later. Xreply is built for that instant-reply window.
Set it once, reply forever
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